An analysis from the FT this week argues (rightly!) that catering to the very wealthy is more profitable today than producing for the upper middle class. As they put it,
“A £3,000 Cartier bracelet, even if it’s entry-level for Cartier, is certainly more high-end than a £400 pair of sneakers from Gucci or Burberry."
The article also reminds us that a Chanel flap bag today costs today more than 10,000 dollars.
I found the article interesting for at least two reasons: (a) we have a growing market for the very wealthy that, at the same time, shapes the aspirations of everyone else in a futile race to nowhere; (b) we often forget how crazy it is to have an "entry-level" bracelet that costs several times then monthly minimum wage and a bag that costs like a car!